How we work — five stages, priced and reversible | ComplxAI
Our process

A five-stage path,
priced and reversible at every step

No giant upfront contract and no open-ended retainer. We start with two free conversations, then price each stage in writing before the next begins, so you stay in control of the spend and free to stop at any boundary.

The model

Big decisions, broken into small, reversible steps

A single large contract asks you to fund uncertainty up front. AI work carries enough of it that betting the whole budget before anything is proven is the wrong move, for you and for us.

So the engagement comes in five stages. Each is small, priced before it starts, and ends at a natural exit. You only ever fund the next step once the last one has earned it.

At a glance

The five stages

  • 1Intro callFree
  • 2Pre-discoveryFree
  • 3Discovery
  • 4Strategy
  • 5Implementation
The five stages

Each one priced, each one optional

1
30-minute call

Intro call

A conversation, not a pitch. We learn your business and what is slowing it down; you learn how we think. If we are not a fit, we say so.

FreeStop anytime
2
1-hour session

Pre-discovery

We dig a level deeper, then size and quote Discovery in writing. You never get a number invented on the spot, and you decide whether to proceed.

FreeStop anytime
3
2–4 weeks

Discovery

We map where AI pays off across your operation, scored by impact, effort and risk. You leave with a prioritised use-case map that is yours to keep, with or without us.

Exit at the boundary
4
2–4 weeks

Strategy

We turn the map into an implementation plan a board can vote on: what to build, in what order, at what cost and return. Confirmed in writing before any build.

Exit at the boundary
5
12-week blocks

Implementation

We build and ship in 12-week blocks. Working software in your hands every couple of weeks, with the IP yours from day one. The same senior team that does the work handles the AI engineering, the custom software development and the cloud work, so nothing is handed between vendors.

Exit each block
The difference

Why this beats the usual way

The usual way

The conventional shape.

  • One big contract signed before anyone knows what works
  • Open-ended retainers with no clear finish line
  • A platform you rent forever and cannot take with you
  • Months of build before you see anything real
  • Strategy bolted on afterwards to justify the spend

The ComplxAI way

How we run every engagement.

  • Two free conversations before any money moves
  • Each stage scoped, priced and agreed on its own
  • Software you own outright, IP from day one
  • Working software in your hands every couple of weeks
  • Strategy first, so a project that does not stack up is stopped before it is funded
Why it is built this way

Principles, not promises

Every stage prices the next

You are never asked to commit to a number you have not seen in writing. Each stage scopes and quotes the one after it.

Exit at every boundary

Stop at the end of any stage or any 12-week block, no penalty. We earn the next block by delivering this one.

Your IP from day one

Everything we build for you is yours from the first paid stage, with the option to take it in-house whenever you choose.

Strategy before spend

Discovery and Strategy come before any build. If a project does not stack up, you hear that before you fund it.

Yours to keep

What you walk away with, even if you stop

A use-case map

After Discovery: a prioritised, scored map of where AI pays off in your business, yours to act on however you like.

An implementation plan

After Strategy: a costed, sequenced plan a board can vote on: what to build, in what order, at what return.

Working software

After each build block: production software your team uses, documented and fully owned, ready to take in-house.

Questions

Common questions
about the process

Anything we have not covered? The intro call is free.

Ask us directly
Do the first two stages really cost nothing?

Yes. The intro call and pre-discovery are free. They exist so we both know there is a real fit before any money changes hands.

How do you decide the price of each stage?

Pre-discovery sizes and quotes Discovery; Discovery and Strategy size Implementation. Every number is put in writing before that stage begins, so you approve the price before any work starts and before any money changes hands.

What if we want to stop halfway?

You can. There is an exit at every stage boundary and every 12-week build block, with no penalty. You keep everything delivered up to that point.

How long does the whole thing take?

The two free conversations are booked at a time that suits you. Discovery and Strategy are 2–4 weeks each, and Implementation runs in 12-week blocks, with working software in your hands every couple of weeks.

Can we use the roadmap without you building it?

Yes. The Discovery map and Strategy plan are yours to keep and act on: in-house, with another partner, or with us.

Start with a conversation

Start with the first conversation

The first conversation is free and takes 30 minutes. You leave knowing whether we can help.